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CALMALINK · COURSES

BA (Hons) Digital Marketing and Advertising with foundation year

University of Greenwich

Understand customers, brands and communication, and use evidence to shape effective marketing decisions. Build skills that connect creative ideas with commercial goals.

Modules shown cover the university degree stage. Confirm the Oxford International foundation route and progression conditions.

LondonOn CampusNext intake: please enquire
Choose this course
01

Is this for you?

For learners seeking a preparatory year before degree-level study. Confirm the exact college route and progression conditions for your offer.

02

What you will learn

Published modules

Selected published modules. Options and availability may change between intakes. Subject guidance. The exact curriculum for this course variant needs confirmation with the provider.

  • Career PreparationDegree stage: Year 1
  • Marketing and Brand FundamentalsDegree stage: Year 1
  • Creative Campaign StudioDegree stage: Year 2
  • Hybrid Customer Experience in CommunicationsDegree stage: Year 2
  • Digital InnovationDegree stage: Year 3
  • Branding in Virtual WorldsDegree stage: Year 3
  • Marketing Data AnalyticsDegree stage: Year 3
  • Consultancy ProjectDegree stage: Year 3 (option)
  • Sponsorship and InfluenceDegree stage: Year 3 (option)

Put it into practice

Illustrative examples based on these subjects; assessed activities are confirmed by the provider.

  • Illustrative example: Design a campaign for a fictional product, defining its audience, value proposition, channels and performance indicators.
Subject areas

Subject guidance. The exact curriculum for this course variant needs confirmation with the provider.

MarketingCustomer behaviourBrand communication
03

Explore your career potential

Gross annual figures. Region and source are shown for each occupation.

Indicative occupational salaries, not guaranteed earnings after this course.

Marketing executive

Related career

Marketing executives promote a company's products, services or brand.

Starting out
£23,000
Typical reference
Not published
Experienced
£50,000

How to get there: Develop practical evidence for this occupation through relevant projects, placements or work; employer selection and role-specific skills requirements still apply.

Scope: UK · per yearSalary source · 2026-10-21

Market research data analyst

Related career

Market research data analysts study information and statistics collected through surveys.

Starting out
£24,000
Typical reference
Not published
Experienced
£50,000

How to get there: Develop practical evidence for this occupation through relevant projects, placements or work; employer selection and role-specific skills requirements still apply.

Scope: UK · per yearSalary source · 2026-10-21

Social media manager

Related career

Social media managers co-ordinate online content and communications strategies for their clients.

Starting out
£25,000
Typical reference
Not published
Experienced
£50,000

How to get there: Develop practical evidence for this occupation through relevant projects, placements or work; employer selection and role-specific skills requirements still apply.

Scope: UK · per yearSalary source · 2026-10-21

Advertising account executive

Related career

Advertising account executives manage the relationship between an advertising agency and its clients.

Starting out
£24,000
Typical reference
Not published
Experienced
£40,000

How to get there: Develop practical evidence for this occupation through relevant projects, placements or work; employer selection and role-specific skills requirements still apply.

Scope: UK · per yearSalary source · 2026-10-21

Public relations officer

Related career

Public relations (PR) officers manage the public image and reputation of organisations and individuals.

Starting out
£22,000
Typical reference
Not published
Experienced
£40,000

How to get there: Develop practical evidence for this occupation through relevant projects, placements or work; employer selection and role-specific skills requirements still apply.

Scope: UK · per yearSalary source · 2026-10-21

Sales manager

Experience required

Sales managers organise, coach and lead teams of sales representatives to meet sales targets.

Starting out
£28,000
Typical reference
Not published
Experienced
£70,000

How to get there: Build relevant operational and sector experience, then responsibility for projects, budgets or teams; this management role is not an automatic first job after graduation.

Scope: UK · per yearSalary source · 2026-10-21

Business development manager

Experience required

Business development managers build long-lasting relationships with customers and help their businesses to grow and improve.

Starting out
£28,000
Typical reference
Not published
Experienced
£80,000

How to get there: Build relevant operational and sector experience, then responsibility for projects, budgets or teams; this management role is not an automatic first job after graduation.

Scope: UK · per yearSalary source · 2026-10-21

Web content editor

Related career

Plan, edit and maintain clear digital content for audiences.

Starting out
£25,000
Typical reference
Not published
Experienced
£40,000

How to get there: Develop practical evidence for this occupation through relevant projects, placements or work; employer selection and role-specific skills requirements still apply.

Scope: UK · per yearSalary source · 2026-10-21

Advertising copywriter

Additional training or accreditation required

Creates persuasive campaign text across print and digital media.

Starting out
£24,000
Typical reference
Not published
Experienced
£45,000

How to get there: Build a role-specific portfolio and practical mastery of the relevant design, media or production tools; specialist training may be needed beyond this course.

Scope: UK · per yearSalary source · 2026-10-21

User experience designer

Additional training or accreditation required

Research user needs and design and test digital experiences.

Starting out
£32,000
Typical reference
Not published
Experienced
£65,000

How to get there: Build a role-specific portfolio and practical mastery of the relevant design, media or production tools; specialist training may be needed beyond this course.

Scope: UK · per yearSalary source · 2026-10-21

Graphic designer

Additional training or accreditation required

Create visual communication for brands, publications and digital media.

Starting out
£25,000
Typical reference
Not published
Experienced
£40,000

How to get there: Build a role-specific portfolio and practical mastery of the relevant design, media or production tools; specialist training may be needed beyond this course.

Scope: UK · per yearSalary source · 2026-10-21

Web designer

Additional training or accreditation required

Design accessible, usable and visually coherent websites.

Starting out
£28,000
Typical reference
Not published
Experienced
£50,000

How to get there: Build a role-specific portfolio and practical mastery of the relevant design, media or production tools; specialist training may be needed beyond this course.

Scope: UK · per yearSalary source · 2026-10-21

Events manager

Related career

Event managers organise and run conferences, exhibitions, promotions and business and social events.

Starting out
£23,000
Typical reference
Not published
Experienced
£40,000

How to get there: Develop practical evidence for this occupation through relevant projects, placements or work; employer selection and role-specific skills requirements still apply.

Scope: UK · per yearSalary source · 2026-10-21

Retail buyer

Related career

Selects products and negotiates purchasing for retail businesses.

Starting out
£26,000
Typical reference
Not published
Experienced
£50,000

How to get there: Develop practical evidence for this occupation through relevant projects, placements or work; employer selection and role-specific skills requirements still apply.

Scope: UK · per yearSalary source · 2026-10-21

Visual merchandiser

Additional training or accreditation required

Creates displays that present products attractively.

Starting out
£23,000
Typical reference
Not published
Experienced
£31,000

How to get there: Build a role-specific portfolio and practical mastery of the relevant design, media or production tools; specialist training may be needed beyond this course.

Scope: UK · per yearSalary source · 2026-10-21

Photographer

Additional training or accreditation required

Creates images for commercial and editorial briefs.

Starting out
£25,000
Typical reference
Not published
Experienced
£45,000

How to get there: Build a role-specific portfolio and practical mastery of the relevant design, media or production tools; specialist training may be needed beyond this course.

Scope: UK · per yearSalary source · 2026-10-21

Data analyst-statistician

Additional training or accreditation required

Interprets data to inform decisions and explain patterns.

Starting out
£28,000
Typical reference
Not published
Experienced
£65,000

How to get there: Demonstrate the role’s coding, quantitative or systems skills through practical projects; fill any specialist technical gaps and satisfy employer assessment and security checks where relevant.

Scope: UK · per yearSalary source · 2026-10-21

Business analyst

Related career

Business analysts investigate situations and problems to find improvements for businesses.

Starting out
£23,000
UK median (2025)
£53,295
Experienced
£55,000
How to read the median

Median for SOC 2431: management consultants and business analysts. It is not exclusive to business analysts; IT business analysis has a different classification. Covers different career stages; this is not starting pay or a course outcome. The sample requires more than one year in the same job and excludes self-employment.

ONS · ASHE 2025

How to get there: Develop practical evidence for this occupation through relevant projects, placements or work; employer selection and role-specific skills requirements still apply.

Scope: UK · per yearSalary source · 2026-10-21

Corporate responsibility and sustainability practitioner

Related career

Develop responsible business practices and sustainability initiatives.

Starting out
£24,000
Typical reference
Not published
Experienced
£50,000

How to get there: Develop practical evidence for this occupation through relevant projects, placements or work; employer selection and role-specific skills requirements still apply.

Scope: UK · per yearSalary source · 2026-10-21

Advertising art director

Experience required

Develop visual concepts and direct advertising creative work.

Starting out
£30,000
Typical reference
Not published
Experienced
£60,000

How to get there: Build relevant operational and sector experience, then responsibility for projects, budgets or teams; this management role is not an automatic first job after graduation.

Scope: UK · per yearSalary source · 2026-10-21
04

Study options and entry

Availability checked: 04/11/2026, 07:31

Campus, mode and intake
London · On Campus · please enquire
Duration
To be confirmed
Published tuition fee
Foundation Year: £5,760. Years 1 to 3: £9,790 per year
Awarding university
University of Greenwich
Entry requirements and routes

Level 3 64 UCAS Points

English language

ELLT test, No english test for On-site Level 3 holders.

Interview or assessment

No Interview

Classes and attendance

2-3 days a week on campus, 9 am to 3pm

05

Funding and support

FUNDING AWAITING CONFIRMATION

CalmaLink needs to check this course’s funding before confirming it to you.

Student Finance England

Tuition fees: To be confirmed

Maintenance: To be confirmed

Most courses starting on or after 1 January 2027 use the Lifelong Learning Entitlement (LLE). You must be under 60 on the first day of the course to apply for a Tuition Fee Loan. At 60 or over, an additional living-cost loan may be available: we review this with you. If the course has not been confirmed as LLE-funded, check it with us.

For courses starting before 1 January 2027, the Tuition Fee Loan has no upper age limit. If you are 60 or over at the start of the first academic year, eligible full-time living-cost support is up to £4,582 in 2026/27, depending on household income.

Most courses starting on or after 1 January 2027 use the Lifelong Learning Entitlement (LLE). You must be under 60 on the first day of the course to apply for a Tuition Fee Loan. At 60 or over, an additional living-cost loan may be available: we review this with you.

Previous study does not rule you out: it depends on what you studied, whether you received UK funding and the course. We review it with you.

Student Finance England makes the decision. We help you check. Official source

Course funding does not guarantee individual approval or a particular amount.

Funding source
Attendance and English

To receive a Maintenance Loan you normally need regular in-person classes during the week. A course offering only weekend attendance does not normally meet these requirements. Before enrolling, confirm the timetable and any applicable exceptions with the provider and Student Finance England.

The provider will check that you meet the English requirements for this course, whether you are a Home or international student. Declaring your level does not replace their assessment.

Read the official attendance guidance

Greenwich publishes academic support, wellbeing, disability and dyslexia services. Discuss reasonable adjustments early. For an Oxford International foundation stage, confirm college support arrangements separately.

Sources and review

Academic information reviewed: 2026-10-21

Catalogue availability and curriculum/salary evidence are checked on separate dates.

Official course page
Sources and review (26)

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