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CALMALINK · COURSES

BSc Digital Marketing with foundation year

University of Roehampton

Understand audiences and develop ideas for communicating value. Connect consumer insight, creative decisions and campaign evaluation across marketing channels.

LondonOn CampusNext intake: please enquire
Choose this course
01

Is this for you?

For students who want an initial foundation year before progressing through the named degree, subject to progression requirements.

02

What you will learn

Published modules

Selected published modules. Options and availability may change between intakes.

  • Academic Skills and Communication (foundation students only)Foundation
  • Data Analysis and Research SkillsFoundation
  • Fundamentals of BusinessFoundation
  • The Global Economy
  • Marketing and Consumer Insights
  • Digital Content Creation
  • Digital Marketing Strategy
  • Strategic Brand Management
  • Advertising and Digital Storytelling
  • Social Media and Influencers
  • Career Project

Put it into practice

Illustrative examples based on these subjects; assessed activities are confirmed by the provider.

  • Illustrative example: Design a campaign for a fictional product, defining its audience, value proposition, channels and performance indicators.
Subject areas

Subject guidance. The exact curriculum for this course variant needs confirmation with the provider.

Consumer insightMarketing strategyCampaign evaluation
03

Explore your career potential

Gross annual figures. Region and source are shown for each occupation.

Indicative occupational salaries, not guaranteed earnings after this course.

Marketing executive

Related career

Plan campaigns and communicate products and services to customers.

Starting out
£23,000
Typical reference
Not published
Experienced
£50,000

How to get there: Apply subject knowledge through relevant projects and practical experience; check the employer’s technical, professional and recruitment requirements for this occupation.

Scope: UK · per yearSalary source · 2026-10-21

Marketing manager

Experience required

Lead campaigns, brands and marketing teams.

Starting out
£30,000
UK median (2025)
£53,703
Experienced
£65,000
How to read the median

Median for SOC 2432: marketing and commercial managers. It does not describe entry-level marketing executive pay. Covers different career stages; this is not starting pay or a course outcome. The sample requires more than one year in the same job and excludes self-employment.

ONS · ASHE 2025

How to get there: Build relevant sector experience and a record of delivering projects, budgets or team results; senior responsibility and experienced pay are later-career outcomes.

Scope: UK · per yearSalary source · 2026-10-21

Market research executive

Related career

Research customer behaviour and turn findings into business insight.

Starting out
£20,000
Typical reference
Not published
Experienced
£36,000

How to get there: Apply subject knowledge through relevant projects and practical experience; check the employer’s technical, professional and recruitment requirements for this occupation.

Scope: UK · per yearSalary source · 2026-10-21

Market research data analyst

Related career

Market research data analysts study information and statistics collected through surveys.

Starting out
£24,000
Typical reference
Not published
Experienced
£50,000

How to get there: Demonstrate the role’s specific software, quantitative or technical skills through practical projects; additional specialist training may be needed beyond this curriculum.

Scope: UK · per yearSalary source · 2026-10-21

Social media manager

Related career

Develop social content, campaigns and online communities.

Starting out
£25,000
Typical reference
Not published
Experienced
£50,000

How to get there: Build a role-specific portfolio, practical credits and relevant placement or freelance experience; recruitment is competitive and income can vary by assignment.

Scope: UK · per yearSalary source · 2026-10-21

Public relations officer

Related career

Manage communication and relationships with media and audiences.

Starting out
£22,000
Typical reference
Not published
Experienced
£40,000

How to get there: Apply subject knowledge through relevant projects and practical experience; check the employer’s technical, professional and recruitment requirements for this occupation.

Scope: UK · per yearSalary source · 2026-10-21

Advertising account executive

Related career

Coordinate client relationships and the delivery of advertising campaigns.

Starting out
£24,000
Typical reference
Not published
Experienced
£40,000

How to get there: Apply subject knowledge through relevant projects and practical experience; check the employer’s technical, professional and recruitment requirements for this occupation.

Scope: UK · per yearSalary source · 2026-10-21

Advertising art director

Experience required

Develop visual concepts and direct advertising creative work.

Starting out
£30,000
Typical reference
Not published
Experienced
£60,000

How to get there: Build relevant sector experience and a record of delivering projects, budgets or team results; senior responsibility and experienced pay are later-career outcomes.

Scope: UK · per yearSalary source · 2026-10-21

Advertising copywriter

Related career

Create persuasive words and concepts for advertising campaigns.

Starting out
£24,000
Typical reference
Not published
Experienced
£45,000

How to get there: Build a role-specific portfolio, practical credits and relevant placement or freelance experience; recruitment is competitive and income can vary by assignment.

Scope: UK · per yearSalary source · 2026-10-21

Web content editor

Related career

Plan, edit and maintain clear digital content for audiences.

Starting out
£25,000
Typical reference
Not published
Experienced
£40,000

How to get there: Build a role-specific portfolio, practical credits and relevant placement or freelance experience; recruitment is competitive and income can vary by assignment.

Scope: UK · per yearSalary source · 2026-10-21

Web designer

Related career

Design accessible, usable and visually coherent websites.

Starting out
£28,000
Typical reference
Not published
Experienced
£50,000

How to get there: Build a role-specific portfolio, practical credits and relevant placement or freelance experience; recruitment is competitive and income can vary by assignment.

Scope: UK · per yearSalary source · 2026-10-21

User experience designer

Related career

Research user needs and design and test digital experiences.

Starting out
£32,000
Typical reference
Not published
Experienced
£65,000

How to get there: Build a role-specific portfolio, practical credits and relevant placement or freelance experience; recruitment is competitive and income can vary by assignment.

Scope: UK · per yearSalary source · 2026-10-21

Business development manager

Experience required

Build commercial relationships and identify opportunities for growth.

Starting out
£28,000
Typical reference
Not published
Experienced
£80,000

How to get there: Build relevant sector experience and a record of delivering projects, budgets or team results; senior responsibility and experienced pay are later-career outcomes.

Scope: UK · per yearSalary source · 2026-10-21

Sales manager

Experience required

Lead sales teams and manage commercial targets and accounts.

Starting out
£28,000
Typical reference
Not published
Experienced
£70,000

How to get there: Build relevant sector experience and a record of delivering projects, budgets or team results; senior responsibility and experienced pay are later-career outcomes.

Scope: UK · per yearSalary source · 2026-10-21

Events manager

Experience required

Organise events, suppliers, budgets and delivery.

Starting out
£23,000
Typical reference
Not published
Experienced
£40,000

How to get there: Build relevant sector experience and a record of delivering projects, budgets or team results; senior responsibility and experienced pay are later-career outcomes.

Scope: UK · per yearSalary source · 2026-10-21

Charity fundraiser

Related career

Build donor relationships and raise resources for charitable work.

Starting out
£23,000
Typical reference
Not published
Experienced
£36,000

How to get there: Apply subject knowledge through relevant projects and practical experience; check the employer’s technical, professional and recruitment requirements for this occupation.

Scope: UK · per yearSalary source · 2026-10-21

Retail buyer

Related career

Selects products and negotiates purchasing for retail businesses.

Starting out
£26,000
Typical reference
Not published
Experienced
£50,000

How to get there: Apply subject knowledge through relevant projects and practical experience; check the employer’s technical, professional and recruitment requirements for this occupation.

Scope: UK · per yearSalary source · 2026-10-21

Business analyst

Related career

Investigate business needs and recommend improvements to systems and processes.

Starting out
£23,000
UK median (2025)
£53,295
Experienced
£55,000
How to read the median

Median for SOC 2431: management consultants and business analysts. It is not exclusive to business analysts; IT business analysis has a different classification. Covers different career stages; this is not starting pay or a course outcome. The sample requires more than one year in the same job and excludes self-employment.

ONS · ASHE 2025

How to get there: Apply subject knowledge through relevant projects and practical experience; check the employer’s technical, professional and recruitment requirements for this occupation.

Scope: UK · per yearSalary source · 2026-10-21

Data analyst-statistician

Related career

Analyse datasets and communicate findings for evidence-based decisions.

Starting out
£28,000
Typical reference
Not published
Experienced
£65,000

How to get there: Demonstrate the role’s specific software, quantitative or technical skills through practical projects; additional specialist training may be needed beyond this curriculum.

Scope: UK · per yearSalary source · 2026-10-21

Higher education lecturer

Additional training or accreditation required

Teach university students and contribute to academic research.

Starting out
£37,000
Typical reference
Not published
Experienced
£65,000

How to get there: Develop postgraduate subject expertise, usually a doctorate or equivalent professional standing, teaching experience and a competitive research/practice record; a taught master’s alone is not sufficient.

Scope: UK · per yearSalary source · 2026-10-21
04

Study options and entry

Availability checked: 04/11/2026, 07:31

Campus, mode and intake
London · On Campus · please enquire
Duration
To be confirmed
Published tuition fee
Foundation Year: £5,760. Years 1 to 3: £9,790 per year
Awarding university
University of Roehampton
Entry requirements and routes

Level 3 64 UCAS Points

English language

ELLT test, No english test for On-site Level 3 holders.

Interview or assessment

No Interview

Classes and attendance

2-3 days a week on campus, 9 am to 3pm

05

Funding and support

FUNDING AWAITING CONFIRMATION

CalmaLink needs to check this course’s funding before confirming it to you.

Student Finance England

Tuition fees: To be confirmed

Maintenance: To be confirmed

Most courses starting on or after 1 January 2027 use the Lifelong Learning Entitlement (LLE). You must be under 60 on the first day of the course to apply for a Tuition Fee Loan. At 60 or over, an additional living-cost loan may be available: we review this with you. If the course has not been confirmed as LLE-funded, check it with us.

For courses starting before 1 January 2027, the Tuition Fee Loan has no upper age limit. If you are 60 or over at the start of the first academic year, eligible full-time living-cost support is up to £4,582 in 2026/27, depending on household income.

Most courses starting on or after 1 January 2027 use the Lifelong Learning Entitlement (LLE). You must be under 60 on the first day of the course to apply for a Tuition Fee Loan. At 60 or over, an additional living-cost loan may be available: we review this with you.

Previous study does not rule you out: it depends on what you studied, whether you received UK funding and the course. We review it with you.

Student Finance England makes the decision. We help you check. Official source

Course funding does not guarantee individual approval or a particular amount.

Funding source
Attendance and English

To receive a Maintenance Loan you normally need regular in-person classes during the week. A course offering only weekend attendance does not normally meet these requirements. Before enrolling, confirm the timetable and any applicable exceptions with the provider and Student Finance England.

The provider will check that you meet the English requirements for this course, whether you are a Home or international student. Declaring your level does not replace their assessment.

Read the official attendance guidance

Roehampton’s Disability and Dyslexia Service explicitly supports autistic students and other disabilities. Confidential appointments can discuss individual adjustments; evidence and eligibility may be required. Contact disabilities@roehampton.ac.uk before study or placements.

Sources and review

Academic information reviewed: 2026-10-21

Catalogue availability and curriculum/salary evidence are checked on separate dates.

Official course page
Sources and review (24)

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