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CALMALINK · COURSES

BSc (Hons) Digital Marketing and Management

Anglia Ruskin University London (ARU London)

Connect marketing, audience insight and business communication with practical analysis and professional development. The published curriculum offers a platform for relevant work or further study.

LondonOn CampusNext intake: please enquire
Choose this course
01

Is this for you?

For learners seeking an honours degree and a route into relevant professional work, with further qualifications for regulated occupations.

02

What you will learn

Published modules

Selected published modules. Options and availability may change between intakes.

  • Academic and Professional SkillsYear 1
  • Sustainable Business in the Contemporary EnvironmentYear 1
  • Marketing and the Digital ContextYear 1
  • Business FinanceYear 1
  • Managing Human ResourcesYear 2
  • Sustainability in Career DevelopmentYear 2
  • Digital Communications, Social Media and Content MarketingYear 2
  • AI Marketing, Data Analytics and CRMYear 2
  • Executing Business StrategyYear 3
  • Understanding Digital Audiences and Consumer BehaviourYear 3
  • Digital CampaignsYear 3
  • Undergraduate Major Project (Leadership in Practice)Year 3

Put it into practice

Illustrative examples based on these subjects; assessed activities are confirmed by the provider.

  • Illustrative example: Design a campaign for a fictional product, defining its audience, value proposition, channels and performance indicators.
Subject areas

Subject guidance. The exact curriculum for this course variant needs confirmation with the provider.

marketing, audience insight and business communication
03

Explore your career potential

Gross annual figures. Region and source are shown for each occupation.

Indicative occupational salaries, not guaranteed earnings after this course.

Marketing executive

Related career

Researches audiences and delivers marketing campaigns.

Starting out
£23,000
Typical reference
Not published
Experienced
£50,000

How to get there: Apply with relevant practical skills, a portfolio or work experience; recruitment remains competitive and role-specific.

Scope: UK · per yearSalary source · 2026-10-21

Advertising account executive

Related career

Coordinate client relationships and the delivery of advertising campaigns.

Starting out
£24,000
Typical reference
Not published
Experienced
£40,000

How to get there: Build relevant placement, portfolio or work experience and meet the employer’s selection requirements.

Scope: UK · per yearSalary source · 2026-10-21

Public relations officer

Related career

Manage communication and relationships with media and audiences.

Starting out
£22,000
Typical reference
Not published
Experienced
£40,000

How to get there: Build relevant placement, portfolio or work experience and meet the employer’s selection requirements.

Scope: UK · per yearSalary source · 2026-10-21

Social media manager

Related career

Develop social content, campaigns and online communities.

Starting out
£25,000
Typical reference
Not published
Experienced
£50,000

How to get there: Build relevant placement, portfolio or work experience and meet the employer’s selection requirements.

Scope: UK · per yearSalary source · 2026-10-21

Advertising copywriter

Additional training or accreditation required

Creates persuasive campaign text across print and digital media.

Starting out
£24,000
Typical reference
Not published
Experienced
£45,000

How to get there: Build a role-specific portfolio and the required design, writing or software skills; further specialist training may be needed.

Scope: UK · per yearSalary source · 2026-10-21

Web content editor

Additional training or accreditation required

Plan, edit and maintain clear digital content for audiences.

Starting out
£25,000
Typical reference
Not published
Experienced
£40,000

How to get there: Build a role-specific portfolio and the required design, writing or software skills; further specialist training may be needed.

Scope: UK · per yearSalary source · 2026-10-21

Market research executive

Related career

Research customer behaviour and turn findings into business insight.

Starting out
£20,000
Typical reference
Not published
Experienced
£36,000

How to get there: Build relevant placement, portfolio or work experience and meet the employer’s selection requirements.

Scope: UK · per yearSalary source · 2026-10-21

Market research data analyst

Related career

Market research data analysts study information and statistics collected through surveys.

Starting out
£24,000
Typical reference
Not published
Experienced
£50,000

How to get there: Build practical experience through projects, placements or junior roles; employer selection requirements apply.

Scope: UK · per yearSalary source · 2026-10-21

Web designer

Additional training or accreditation required

Design accessible, usable and visually coherent websites.

Starting out
£28,000
Typical reference
Not published
Experienced
£50,000

How to get there: Build a role-specific portfolio and the required design, writing or software skills; further specialist training may be needed.

Scope: UK · per yearSalary source · 2026-10-21

User experience designer

Additional training or accreditation required

Research user needs and design and test digital experiences.

Starting out
£32,000
Typical reference
Not published
Experienced
£65,000

How to get there: Build a role-specific portfolio and the required design, writing or software skills; further specialist training may be needed.

Scope: UK · per yearSalary source · 2026-10-21

Graphic designer

Additional training or accreditation required

Create visual communication for brands, publications and digital media.

Starting out
£25,000
Typical reference
Not published
Experienced
£40,000

How to get there: Build a role-specific portfolio and the required design, writing or software skills; further specialist training may be needed.

Scope: UK · per yearSalary source · 2026-10-21

Advertising art director

Additional training or accreditation required

Develop visual concepts and direct advertising creative work.

Starting out
£30,000
Typical reference
Not published
Experienced
£60,000

How to get there: Build a role-specific portfolio and the required design, writing or software skills; further specialist training may be needed.

Scope: UK · per yearSalary source · 2026-10-21

Events manager

Experience required

Plans and delivers events, suppliers, budgets and logistics.

Starting out
£23,000
Typical reference
Not published
Experienced
£40,000

How to get there: Gain relevant operational experience, then demonstrate team, budget or project responsibility; senior salaries reflect progression.

Scope: UK · per yearSalary source · 2026-10-21

Sales manager

Experience required

Manages sales teams, targets and customer accounts.

Starting out
£28,000
Typical reference
Not published
Experienced
£70,000

How to get there: Gain relevant operational experience, then demonstrate team, budget or project responsibility; senior salaries reflect progression.

Scope: UK · per yearSalary source · 2026-10-21

Business development manager

Experience required

Builds commercial relationships and identifies new revenue opportunities.

Starting out
£28,000
Typical reference
Not published
Experienced
£80,000

How to get there: Gain relevant operational experience, then demonstrate team, budget or project responsibility; senior salaries reflect progression.

Scope: UK · per yearSalary source · 2026-10-21

Retail buyer

Related career

Selects products and negotiates purchasing for retail businesses.

Starting out
£26,000
Typical reference
Not published
Experienced
£50,000

How to get there: Apply with relevant practical skills, a portfolio or work experience; recruitment remains competitive and role-specific.

Scope: UK · per yearSalary source · 2026-10-21

Visual merchandiser

Additional training or accreditation required

Creates displays that present products attractively.

Starting out
£23,000
Typical reference
Not published
Experienced
£31,000

How to get there: Build a role-specific portfolio and the required design, writing or software skills; further specialist training may be needed.

Scope: UK · per yearSalary source · 2026-10-21

Charity fundraiser

Related career

Charity fundraisers organise events and activities to encourage people to donate to causes and to support organisations.

Starting out
£23,000
Typical reference
Not published
Experienced
£36,000

How to get there: Build practical experience through projects, placements or junior roles; employer selection requirements apply.

Scope: UK · per yearSalary source · 2026-10-21

Business analyst

Related career

Turns business needs into practical process and system changes.

Starting out
£23,000
UK median (2025)
£53,295
Experienced
£55,000
How to read the median

Median for SOC 2431: management consultants and business analysts. It is not exclusive to business analysts; IT business analysis has a different classification. Covers different career stages; this is not starting pay or a course outcome. The sample requires more than one year in the same job and excludes self-employment.

ONS · ASHE 2025

How to get there: Apply with relevant practical skills, a portfolio or work experience; recruitment remains competitive and role-specific.

Scope: UK · per yearSalary source · 2026-10-21

Data analyst-statistician

Additional training or accreditation required

Interprets data to inform decisions and explain patterns.

Starting out
£28,000
Typical reference
Not published
Experienced
£65,000

How to get there: Develop statistics, coding and data-analysis competence through additional training and a relevant sector portfolio.

Scope: UK · per yearSalary source · 2026-10-21
04

Study options and entry

Availability checked: 04/11/2026, 07:31

Campus, mode and intake
London · On Campus · please enquire
Duration
To be confirmed
Published tuition fee
£9,790 per year
Awarding university
Anglia Ruskin University London (ARU London)
Historical information (not the current offer)

£9,790 per year

Entry requirements and routes

Under 21: 40 UCAS Points and GCSE English and Maths at grade 4/C or above If GCSE English not met, ELPT may be accepted Maths exemption only for Law or Health & Social Care, subject to approval by Head of Admissions Over 21 (Mature): 40 UCAS points within last 5 years or international equivalent Foundation qualification accepted with transcript showing 120 credits achieved. Partial completion of higher education not accepted Applicants with Level 4+ (Ofqual) may be interviewed; RPL assessed prior to offer BTEC HNDs in Business may be considered for Top-Up on International Business Management only CertHE/DipHE may be considered for RPL; Student Finance implications must be checked

English language

Student will we exempt from the ELPT if they hold: English qualification at level 2, or an academic qualification at level 3

Interview or assessment

Step - 1 The Applicant will be directed to the test administration room and will be asked to write a statement based on the question provided. They will have 15 minutes to complete this. Step -2 The Applicant will be collected by an academic and taken to an appropriate space for interview. The interview should last between 15-25 minutes. Preparing For Your Interview Why ‘that’ course? As with any university interview, you will be asked why you have applied for the course you have chosen. If you have conducted some thorough research, this is your chance to shine and impress your interviewer, demonstrating your firm understanding of the course syllabus and structure. Furthermore, interviewers want to know about YOU. Which aspects of the course appeal to YOU and why? Why ARU London? Your interviewers will also want to know why you have chosen ARU London as opposed to other universities. This is once again an excellent opportunity to show the interviewer that you have conducted some research about ARU London. Try to think of examples as to what ARU London can offer you that other universities may not be able to. Previous Education/Qualifications: Try to draw on your previous experience. For instance, you may have studied, or be currently studying, something related to your chosen course. Perhaps you have worked within that industry and have a wealth of experience to share. These are all examples which can strengthen your argument as to why you have chosen your particular course. Your CV & Personal Statement Know your personal statement and CV inside out. Your interviewer will be keen to find out more about your personal experiences in further detail. Remember to bring any academic documents which have been requested from our Admissions Team. Life After University Although this is looking far ahead, interviewers will be interested to find out more about your motivations behind studying at ARU London. Consider where you hope your degree will take you and how this will help boost your career prospects.

Classes and attendance

2 Weekdays on campus : Available(9:30 AM - 5:30 PM) Status: Open

05

Funding and support

FUNDING AWAITING CONFIRMATION

CalmaLink needs to check this course’s funding before confirming it to you.

Student Finance England

Tuition fees: To be confirmed

Maintenance: To be confirmed

Most courses starting on or after 1 January 2027 use the Lifelong Learning Entitlement (LLE). You must be under 60 on the first day of the course to apply for a Tuition Fee Loan. At 60 or over, an additional living-cost loan may be available: we review this with you. If the course has not been confirmed as LLE-funded, check it with us.

For courses starting before 1 January 2027, the Tuition Fee Loan has no upper age limit. If you are 60 or over at the start of the first academic year, eligible full-time living-cost support is up to £4,582 in 2026/27, depending on household income.

Most courses starting on or after 1 January 2027 use the Lifelong Learning Entitlement (LLE). You must be under 60 on the first day of the course to apply for a Tuition Fee Loan. At 60 or over, an additional living-cost loan may be available: we review this with you.

Previous study does not rule you out: it depends on what you studied, whether you received UK funding and the course. We review it with you.

Student Finance England makes the decision. We help you check. Official source

Course funding does not guarantee individual approval or a particular amount.

Funding source
Attendance and English

To receive a Maintenance Loan you normally need regular in-person classes during the week. A course offering only weekend attendance does not normally meet these requirements. Before enrolling, confirm the timetable and any applicable exceptions with the provider and Student Finance England.

The provider will check that you meet the English requirements for this course, whether you are a Home or international student. Declaring your level does not replace their assessment.

Read the official attendance guidance

The provider publishes student support services. Ask its support team about study needs, wellbeing, reasonable adjustments and any course-specific finance eligibility; support and funding are assessed individually.

Sources and review

Academic information reviewed: 2026-10-21

Catalogue availability and curriculum/salary evidence are checked on separate dates.

Official course page
Sources and review (27)

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