Connect marketing, audience insight and business communication with practical analysis and professional development. The published curriculum offers a platform for relevant work or further study.
For learners building a distinct higher-education certificate or diploma, with further degree progression subject to admissions and credit recognition.
02
What you will learn
Published modules
Selected published modules. Options and availability may change between intakes.
The Contemporary Business Environment
Marketing Process and Planning
Leadership and Management
Accounting Principles
Managing a Successful Business Project
Research Project
Marketing Insights and Analytics
Digital Marketing
Integrated Marketing Communication
Innovation and Commercialisation
Business Strategy
Planning Social Media Campaigns
Put it into practice
Illustrative examples based on these subjects; assessed activities are confirmed by the provider.
Illustrative example: Design a campaign for a fictional product, defining its audience, value proposition, channels and performance indicators.
Subject areas
Subject guidance. The exact curriculum for this course variant needs confirmation with the provider.
marketing, audience insight and business communication
03
Explore your career potential
Gross annual figures. Region and source are shown for each occupation.
Indicative occupational salaries, not guaranteed earnings after this course.
Marketing executive
Experience required
Researches audiences and delivers marketing campaigns.
Starting out
£23,000
Typical reference
Not published
Experienced
£50,000
How to get there: Apply with relevant practical skills, a portfolio or work experience; recruitment remains competitive and role-specific. This short award is not an honours degree: complete further qualifications for graduate-only routes and build occupational experience.
Coordinate client relationships and the delivery of advertising campaigns.
Starting out
£24,000
Typical reference
Not published
Experienced
£40,000
How to get there: Build relevant placement, portfolio or work experience and meet the employer’s selection requirements. This short award is not an honours degree: complete further qualifications for graduate-only routes and build occupational experience.
Manage communication and relationships with media and audiences.
Starting out
£22,000
Typical reference
Not published
Experienced
£40,000
How to get there: Build relevant placement, portfolio or work experience and meet the employer’s selection requirements. This short award is not an honours degree: complete further qualifications for graduate-only routes and build occupational experience.
Develop social content, campaigns and online communities.
Starting out
£25,000
Typical reference
Not published
Experienced
£50,000
How to get there: Build relevant placement, portfolio or work experience and meet the employer’s selection requirements. This short award is not an honours degree: complete further qualifications for graduate-only routes and build occupational experience.
Creates persuasive campaign text across print and digital media.
Starting out
£24,000
Typical reference
Not published
Experienced
£45,000
How to get there: Build a role-specific portfolio and the required design, writing or software skills; further specialist training may be needed. This short award is not an honours degree: complete further qualifications for graduate-only routes and build occupational experience.
Plan, edit and maintain clear digital content for audiences.
Starting out
£25,000
Typical reference
Not published
Experienced
£40,000
How to get there: Build a role-specific portfolio and the required design, writing or software skills; further specialist training may be needed. This short award is not an honours degree: complete further qualifications for graduate-only routes and build occupational experience.
Research customer behaviour and turn findings into business insight.
Starting out
£20,000
Typical reference
Not published
Experienced
£36,000
How to get there: Build relevant placement, portfolio or work experience and meet the employer’s selection requirements. This short award is not an honours degree: complete further qualifications for graduate-only routes and build occupational experience.
Market research data analysts study information and statistics collected through surveys.
Starting out
£24,000
Typical reference
Not published
Experienced
£50,000
How to get there: Build practical experience through projects, placements or junior roles; employer selection requirements apply. This short award is not an honours degree: complete further qualifications for graduate-only routes and build occupational experience.
Design accessible, usable and visually coherent websites.
Starting out
£28,000
Typical reference
Not published
Experienced
£50,000
How to get there: Build a role-specific portfolio and the required design, writing or software skills; further specialist training may be needed. This short award is not an honours degree: complete further qualifications for graduate-only routes and build occupational experience.
Research user needs and design and test digital experiences.
Starting out
£32,000
Typical reference
Not published
Experienced
£65,000
How to get there: Build a role-specific portfolio and the required design, writing or software skills; further specialist training may be needed. This short award is not an honours degree: complete further qualifications for graduate-only routes and build occupational experience.
Create visual communication for brands, publications and digital media.
Starting out
£25,000
Typical reference
Not published
Experienced
£40,000
How to get there: Build a role-specific portfolio and the required design, writing or software skills; further specialist training may be needed. This short award is not an honours degree: complete further qualifications for graduate-only routes and build occupational experience.
Develop visual concepts and direct advertising creative work.
Starting out
£30,000
Typical reference
Not published
Experienced
£60,000
How to get there: Build a role-specific portfolio and the required design, writing or software skills; further specialist training may be needed. This short award is not an honours degree: complete further qualifications for graduate-only routes and build occupational experience.
Plans and delivers events, suppliers, budgets and logistics.
Starting out
£23,000
Typical reference
Not published
Experienced
£40,000
How to get there: Gain relevant operational experience, then demonstrate team, budget or project responsibility; senior salaries reflect progression. This short award is not an honours degree: complete further qualifications for graduate-only routes and build occupational experience.
Manages sales teams, targets and customer accounts.
Starting out
£28,000
Typical reference
Not published
Experienced
£70,000
How to get there: Gain relevant operational experience, then demonstrate team, budget or project responsibility; senior salaries reflect progression. This short award is not an honours degree: complete further qualifications for graduate-only routes and build occupational experience.
Builds commercial relationships and identifies new revenue opportunities.
Starting out
£28,000
Typical reference
Not published
Experienced
£80,000
How to get there: Gain relevant operational experience, then demonstrate team, budget or project responsibility; senior salaries reflect progression. This short award is not an honours degree: complete further qualifications for graduate-only routes and build occupational experience.
Age requirement from 18 to 59 Level 3 Qualification
English language
No English Test
Interview or assessment
Only Oral Interview
Classes and attendance
Any 2 Weekdays in campus and (1 online) 4 Hours Class each (Morning and Evening)
05
Funding and support
FUNDING AWAITING CONFIRMATION
CalmaLink needs to check this course’s funding before confirming it to you.
Student Finance England
Tuition fees:To be confirmed
Maintenance:To be confirmed
Most courses starting on or after 1 January 2027 use the Lifelong Learning Entitlement (LLE). You must be under 60 on the first day of the course to apply for a Tuition Fee Loan. At 60 or over, an additional living-cost loan may be available: we review this with you. If the course has not been confirmed as LLE-funded, check it with us.
For courses starting before 1 January 2027, the Tuition Fee Loan has no upper age limit. If you are 60 or over at the start of the first academic year, eligible full-time living-cost support is up to £4,582 in 2026/27, depending on household income.
Most courses starting on or after 1 January 2027 use the Lifelong Learning Entitlement (LLE). You must be under 60 on the first day of the course to apply for a Tuition Fee Loan. At 60 or over, an additional living-cost loan may be available: we review this with you.
Previous study does not rule you out: it depends on what you studied, whether you received UK funding and the course. We review it with you.
Student Finance England makes the decision. We help you check.Official source
Course funding does not guarantee individual approval or a particular amount.
To receive a Maintenance Loan you normally need regular in-person classes during the week. A course offering only weekend attendance does not normally meet these requirements. Before enrolling, confirm the timetable and any applicable exceptions with the provider and Student Finance England.
The provider will check that you meet the English requirements for this course, whether you are a Home or international student. Declaring your level does not replace their assessment.