Understand customers, brands and communication, and use evidence to shape effective marketing decisions. Build skills that connect creative ideas with commercial goals.
Modules shown cover the university degree stage. Confirm the Oxford International foundation route and progression conditions.
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For learners seeking a preparatory year before degree-level study. Confirm the exact college route and progression conditions for your offer.
02
What you will learn
Published modules
Selected published modules. Options and availability may change between intakes. Subject guidance. The exact curriculum for this course variant needs confirmation with the provider.
Finance and Accounting for ManagersDegree stage: First year
Foundations of MarketingDegree stage: First year
Principles and Practices of International BusinessDegree stage: First year
Entrepreneurship and EmployabilityDegree stage: Second year
Marketing in Digital TransformationDegree stage: Second year
Entrepreneurship, Creativity and InnovationDegree stage: Second year (option)
Strategic ManagementDegree stage: Second year (option)
Final Year Business ProjectDegree stage: Final year
Digital Campaign Planning and Content ManagementDegree stage: Final year
Multinationals In Emerging EconomiesDegree stage: Final year (option)
Put it into practice
Illustrative examples based on these subjects; assessed activities are confirmed by the provider.
Illustrative example: Design a campaign for a fictional product, defining its audience, value proposition, channels and performance indicators.
Subject areas
Subject guidance. The exact curriculum for this course variant needs confirmation with the provider.
MarketingCustomer behaviourBrand communication
03
Explore your career potential
Gross annual figures. Region and source are shown for each occupation.
Indicative occupational salaries, not guaranteed earnings after this course.
Marketing executive
Related career
Marketing executives promote a company's products, services or brand.
Starting out
£23,000
Typical reference
Not published
Experienced
£50,000
How to get there: Develop practical evidence for this occupation through relevant projects, placements or work; employer selection and role-specific skills requirements still apply.
Market research data analysts study information and statistics collected through surveys.
Starting out
£24,000
Typical reference
Not published
Experienced
£50,000
How to get there: Develop practical evidence for this occupation through relevant projects, placements or work; employer selection and role-specific skills requirements still apply.
Social media managers co-ordinate online content and communications strategies for their clients.
Starting out
£25,000
Typical reference
Not published
Experienced
£50,000
How to get there: Develop practical evidence for this occupation through relevant projects, placements or work; employer selection and role-specific skills requirements still apply.
Advertising account executives manage the relationship between an advertising agency and its clients.
Starting out
£24,000
Typical reference
Not published
Experienced
£40,000
How to get there: Develop practical evidence for this occupation through relevant projects, placements or work; employer selection and role-specific skills requirements still apply.
Public relations (PR) officers manage the public image and reputation of organisations and individuals.
Starting out
£22,000
Typical reference
Not published
Experienced
£40,000
How to get there: Develop practical evidence for this occupation through relevant projects, placements or work; employer selection and role-specific skills requirements still apply.
Sales managers organise, coach and lead teams of sales representatives to meet sales targets.
Starting out
£28,000
Typical reference
Not published
Experienced
£70,000
How to get there: Build relevant operational and sector experience, then responsibility for projects, budgets or teams; this management role is not an automatic first job after graduation.
Business development managers build long-lasting relationships with customers and help their businesses to grow and improve.
Starting out
£28,000
Typical reference
Not published
Experienced
£80,000
How to get there: Build relevant operational and sector experience, then responsibility for projects, budgets or teams; this management role is not an automatic first job after graduation.
Plan, edit and maintain clear digital content for audiences.
Starting out
£25,000
Typical reference
Not published
Experienced
£40,000
How to get there: Develop practical evidence for this occupation through relevant projects, placements or work; employer selection and role-specific skills requirements still apply.
Creates persuasive campaign text across print and digital media.
Starting out
£24,000
Typical reference
Not published
Experienced
£45,000
How to get there: Build a role-specific portfolio and practical mastery of the relevant design, media or production tools; specialist training may be needed beyond this course.
Research user needs and design and test digital experiences.
Starting out
£32,000
Typical reference
Not published
Experienced
£65,000
How to get there: Build a role-specific portfolio and practical mastery of the relevant design, media or production tools; specialist training may be needed beyond this course.
Create visual communication for brands, publications and digital media.
Starting out
£25,000
Typical reference
Not published
Experienced
£40,000
How to get there: Build a role-specific portfolio and practical mastery of the relevant design, media or production tools; specialist training may be needed beyond this course.
Design accessible, usable and visually coherent websites.
Starting out
£28,000
Typical reference
Not published
Experienced
£50,000
How to get there: Build a role-specific portfolio and practical mastery of the relevant design, media or production tools; specialist training may be needed beyond this course.
Event managers organise and run conferences, exhibitions, promotions and business and social events.
Starting out
£23,000
Typical reference
Not published
Experienced
£40,000
How to get there: Develop practical evidence for this occupation through relevant projects, placements or work; employer selection and role-specific skills requirements still apply.
Selects products and negotiates purchasing for retail businesses.
Starting out
£26,000
Typical reference
Not published
Experienced
£50,000
How to get there: Develop practical evidence for this occupation through relevant projects, placements or work; employer selection and role-specific skills requirements still apply.
Creates displays that present products attractively.
Starting out
£23,000
Typical reference
Not published
Experienced
£31,000
How to get there: Build a role-specific portfolio and practical mastery of the relevant design, media or production tools; specialist training may be needed beyond this course.
Creates images for commercial and editorial briefs.
Starting out
£25,000
Typical reference
Not published
Experienced
£45,000
How to get there: Build a role-specific portfolio and practical mastery of the relevant design, media or production tools; specialist training may be needed beyond this course.
Interprets data to inform decisions and explain patterns.
Starting out
£28,000
Typical reference
Not published
Experienced
£65,000
How to get there: Demonstrate the role’s coding, quantitative or systems skills through practical projects; fill any specialist technical gaps and satisfy employer assessment and security checks where relevant.
Business analysts investigate situations and problems to find improvements for businesses.
Starting out
£23,000
UK median (2025)
£53,295
Experienced
£55,000
How to read the median
Median for SOC 2431: management consultants and business analysts. It is not exclusive to business analysts; IT business analysis has a different classification. Covers different career stages; this is not starting pay or a course outcome. The sample requires more than one year in the same job and excludes self-employment.
How to get there: Develop practical evidence for this occupation through relevant projects, placements or work; employer selection and role-specific skills requirements still apply.
Corporate responsibility and sustainability practitioner
Related career
Develop responsible business practices and sustainability initiatives.
Starting out
£24,000
Typical reference
Not published
Experienced
£50,000
How to get there: Develop practical evidence for this occupation through relevant projects, placements or work; employer selection and role-specific skills requirements still apply.
Develop visual concepts and direct advertising creative work.
Starting out
£30,000
Typical reference
Not published
Experienced
£60,000
How to get there: Build relevant operational and sector experience, then responsibility for projects, budgets or teams; this management role is not an automatic first job after graduation.
Foundation Year: £5,760. Years 1 to 3: £9,790 per year
Awarding university
University of Bradford
Entry requirements and routes
Level 3 64 UCAS Points
English language
ELLT test, No english test for On-site Level 3 holders.
Interview or assessment
No Interview
Classes and attendance
2-3 days a week on campus, 9 am to 3pm
05
Funding and support
FUNDING AWAITING CONFIRMATION
CalmaLink needs to check this course’s funding before confirming it to you.
Student Finance England
Tuition fees:To be confirmed
Maintenance:To be confirmed
Most courses starting on or after 1 January 2027 use the Lifelong Learning Entitlement (LLE). You must be under 60 on the first day of the course to apply for a Tuition Fee Loan. At 60 or over, an additional living-cost loan may be available: we review this with you. If the course has not been confirmed as LLE-funded, check it with us.
For courses starting before 1 January 2027, the Tuition Fee Loan has no upper age limit. If you are 60 or over at the start of the first academic year, eligible full-time living-cost support is up to £4,582 in 2026/27, depending on household income.
Most courses starting on or after 1 January 2027 use the Lifelong Learning Entitlement (LLE). You must be under 60 on the first day of the course to apply for a Tuition Fee Loan. At 60 or over, an additional living-cost loan may be available: we review this with you.
Previous study does not rule you out: it depends on what you studied, whether you received UK funding and the course. We review it with you.
Student Finance England makes the decision. We help you check.Official source
Course funding does not guarantee individual approval or a particular amount.
To receive a Maintenance Loan you normally need regular in-person classes during the week. A course offering only weekend attendance does not normally meet these requirements. Before enrolling, confirm the timetable and any applicable exceptions with the provider and Student Finance England.
The provider will check that you meet the English requirements for this course, whether you are a Home or international student. Declaring your level does not replace their assessment.
Bradford publishes disability, wellbeing and student support services. Its Disability Service can assess individual study needs. For an Oxford International foundation stage, confirm college support separately.
Sources and review
Academic information reviewed: 2026-10-21
Catalogue availability and curriculum/salary evidence are checked on separate dates.