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CALMALINK · COURSES

MSc Marketing

University of Law

Builds marketing research, strategic planning and digital campaign skills through applied business study.

Birmingham, London Moorgate, Manchester, OnlineOnline & On CampusNext intake: please enquire
Choose this course
01

Is this for you?

Graduates seeking business skills or professionals developing a management specialism.

02

What you will learn

Published modules

Selected published modules. Options and availability may change between intakes.

  • Global Business Strategy
  • Innovation Management in a Digital Age
  • Success Through Business Ethics
  • Brand Management and Social Media
  • Marketing and Digital Technologies
  • Consumer Behaviour
  • International Marketing
  • Digital Marketing Analytics
  • Strategies for the Digital Economy
  • Leadership Mindset
  • Business Simulation
  • Contemporary Issues in Business

Put it into practice

Illustrative examples based on these subjects; assessed activities are confirmed by the provider.

  • Illustrative example: Design a campaign for a fictional product, defining its audience, value proposition, channels and performance indicators.
Subject areas

Subject guidance. The exact curriculum for this course variant needs confirmation with the provider.

marketing strategy, customers and digital communicationsPractical analysis and research
03

Explore your career potential

Gross annual figures. Region and source are shown for each occupation.

Indicative occupational salaries, not guaranteed earnings after this course.

Marketing executive

Additional training or accreditation required

Plan campaigns and connect products with target customers.

Starting out
£23,000
Typical reference
Not published
Experienced
£50,000

How to get there: This preparatory award alone is insufficient; further study is needed for this route. Build relevant experience and demonstrate the skills required by the employer.

Scope: UK · per yearSalary source · 2026-10-21

Market research data analyst

Related career

Interpret customer evidence to guide commercial decisions.

Starting out
£24,000
Typical reference
Not published
Experienced
£50,000

How to get there: Build relevant experience and demonstrate the skills required by the employer.

Scope: UK · per yearSalary source · 2026-10-21

Social media manager

Related career

Develop digital communities, content and social campaigns.

Starting out
£25,000
Typical reference
Not published
Experienced
£50,000

How to get there: Build relevant experience and demonstrate the skills required by the employer.

Scope: UK · per yearSalary source · 2026-10-21

Public relations officer

Related career

Manage communications and relationships with media and stakeholders.

Starting out
£22,000
Typical reference
Not published
Experienced
£40,000

How to get there: Build relevant experience and demonstrate the skills required by the employer.

Scope: UK · per yearSalary source · 2026-10-21

Advertising account executive

Related career

Coordinate advertising clients, creative teams and campaign delivery.

Starting out
£24,000
Typical reference
Not published
Experienced
£40,000

How to get there: Build relevant experience and demonstrate the skills required by the employer.

Scope: UK · per yearSalary source · 2026-10-21

Advertising media planner

Related career

Choose advertising channels and budgets using audience and campaign evidence.

Starting out
£24,000
Typical reference
Not published
Experienced
£50,000

How to get there: Demonstrate audience analysis, channel planning and campaign measurement through projects, placements or agency experience.

Scope: UK · per yearSalary source · 2026-10-21

Web content editor

Related career

Plan, edit and maintain clear digital content for audiences.

Starting out
£25,000
Typical reference
Not published
Experienced
£40,000

How to get there: Build an accurate writing and editing portfolio, audience research and relevant publishing-tool skills; technical work requires subject knowledge.

Scope: UK · per yearSalary source · 2026-10-21

Business development manager

Additional training or accreditation required

Develop commercial partnerships, new markets and growth opportunities.

Starting out
£28,000
Typical reference
Not published
Experienced
£80,000

How to get there: This preparatory award alone is insufficient; further study is needed for this route. Build relevant operational experience and progress through trainee, specialist or supervisory roles.

Scope: UK · per yearSalary source · 2026-10-21

Sales manager

Additional training or accreditation required

Lead sales teams and develop revenue and customer relationships.

Starting out
£28,000
Typical reference
Not published
Experienced
£70,000

How to get there: This preparatory award alone is insufficient; further study is needed for this route. Build relevant operational experience and progress through trainee, specialist or supervisory roles.

Scope: UK · per yearSalary source · 2026-10-21

Events manager

Experience required

Coordinates event planning, suppliers, budgets and delivery.

Starting out
£23,000
Typical reference
Not published
Experienced
£40,000

How to get there: Gain relevant operations, customer, supplier or delivery experience and demonstrate budgets, planning and applicable sector procedures.

Scope: UK · per yearSalary source · 2026-10-21

Charity fundraiser

Related career

Build support and raise funds for charitable work.

Starting out
£23,000
Typical reference
Not published
Experienced
£36,000

How to get there: Build relevant experience and demonstrate the skills required by the employer.

Scope: UK · per yearSalary source · 2026-10-21

Retail buyer

Experience required

Selects products and negotiates with suppliers.

Starting out
£26,000
Typical reference
Not published
Experienced
£50,000

How to get there: Gain relevant operations, customer, supplier or delivery experience and demonstrate budgets, planning and applicable sector procedures.

Scope: UK · per yearSalary source · 2026-10-21

Digital product owner

Experience required

Prioritise product requirements and guide teams developing digital services.

Starting out
£39,000
Typical reference
Not published
Experienced
£75,000

How to get there: Gain digital delivery experience and demonstrate requirements, systems, stakeholder and design decisions before taking ownership of complex products or architecture.

Scope: UK · per yearSalary source · 2026-10-21

User experience designer

Related career

Research user needs and design and test digital experiences.

Starting out
£32,000
Typical reference
Not published
Experienced
£65,000

How to get there: Build a role-specific portfolio of user research, digital design or systematic testing, with evidence of practical tools and accessible user-centred work.

Scope: UK · per yearSalary source · 2026-10-21

Business analyst

Related career

Investigate organisational needs and recommend process or systems improvements.

Starting out
£23,000
UK median (2025)
£53,295
Experienced
£55,000
How to read the median

Median for SOC 2431: management consultants and business analysts. It is not exclusive to business analysts; IT business analysis has a different classification. Covers different career stages; this is not starting pay or a course outcome. The sample requires more than one year in the same job and excludes self-employment.

ONS · ASHE 2025

How to get there: Build relevant experience and demonstrate the skills required by the employer.

Scope: UK · per yearSalary source · 2026-10-21

Management consultant

Related career

Analyse business problems and advise organisations on change.

Starting out
£27,000
UK median (2025)
£53,295
Experienced
£60,000
How to read the median

Median for SOC 2431: management consultants and business analysts. It is not exclusive to business analysts; IT business analysis has a different classification. Covers different career stages; this is not starting pay or a course outcome. The sample requires more than one year in the same job and excludes self-employment.

ONS · ASHE 2025

How to get there: Build relevant experience and demonstrate the skills required by the employer.

Scope: UK · per yearSalary source · 2026-10-21

Business project manager

Additional training or accreditation required

Coordinate people, resources, budgets and delivery schedules.

Starting out
£29,000
Typical reference
Not published
Experienced
£75,000

How to get there: This preparatory award alone is insufficient; further study is needed for this route. Build relevant operational experience and progress through trainee, specialist or supervisory roles.

Scope: UK · per yearSalary source · 2026-10-21

Recruitment consultant

Related career

Match candidates with employers and manage recruitment relationships.

Starting out
£25,000
Typical reference
Not published
Experienced
£40,000

How to get there: Develop recruitment, employment-law, confidentiality and stakeholder skills; CIPD study or relevant workplace experience may support progression.

Scope: UK · per yearSalary source · 2026-10-21

Corporate responsibility and sustainability practitioner

Related career

Develop responsible business practices and sustainability initiatives.

Starting out
£24,000
Typical reference
Not published
Experienced
£50,000

How to get there: Build relevant experience and demonstrate the skills required by the employer.

Scope: UK · per yearSalary source · 2026-10-21

Technical author

Related career

Translate complex technical processes into clear user guides and documentation.

Starting out
£27,000
Typical reference
Not published
Experienced
£50,000

How to get there: Build an accurate writing and editing portfolio, audience research and relevant publishing-tool skills; technical work requires subject knowledge.

Scope: UK · per yearSalary source · 2026-10-21
04

Study options and entry

Availability checked: 04/11/2026, 07:31

Campus, mode and intake
Birmingham, London Moorgate, Manchester, Online · Online & On Campus · please enquire
Duration
To be confirmed
Published tuition fee
October 2026 - June 2027: UK (Home Fee Payer) - £12,650 (London) £12,100 (Non-London) International (Overseas Fee Payer) - £19,050 (London) £17,500 (non-London) Online £12,100 All fees above include a deposit amount of £250 2 Year version "With Professional Practice" October 2026 - June 2027: UK (Home Fee Payer) - £13,950 (London) £13,350 (non-London) International (Overseas Fee Payer) - £20,950 (London) £19,250 (non-London) Online £13,350 All fees above include a deposit amount of £250
Awarding university
University of Law
Historical information (not the current offer)

September 2025 - June 2026: UK (Home Fee Payer) - £12,300 (London) £11,750 (Non-London) International (Overseas Fee Payer) - £18,500 (London), £17,000 (non-London) Online £11,750 All fees above include a deposit amount of £250 2 Year version "With Professional Practice" September 2025 - June 2026: UK (Home Fee Payer) - £13,550 (London) £12,950 (Non-London) International (Overseas Fee Payer) - £20,350 (London), £18,700 (non-London) Online £12,950 All fees above include a deposit amount of £250

Entry requirements and routes

2:2 or above from a UK Bachelors degree, or equivalent qualifications. Non-standard applications are considered. Our two non-standard entry routes are detailed below. All applications for non-standard entry must be accompanied by a full CV. ROUTE A: • You possess an undergraduate degree with a grade below that of a 2:2 (3rd or Ordinary); AND EITHER • A professional qualification at level 6 or above from a business professional body, e.g. CIM, CMI, CFA, ACCA, CIMA, CIPD, etc. OR • At least two years of proven professional work experience with two professional references; ROUTE B: Please note this route is only available for applicants who do not require a UK Student Route Visa to study with the University. You possess no formal qualifications. You will need to provide 5 years of proven professional managerial work experience along with two professional references. You will also be required to attend a formal interview.

English language

An English language level equivalent to IELTS 6.0 or above with a minimum of 5.5 in each component.

Interview or assessment

You possess no formal qualifications. You will need to provide 5 years of proven professional managerial work experience along with two professional references. You will also be required to attend a formal interview. Applications will be made directly to the University

Classes and attendance

To be confirmed

Other options for this programmeOnline · Online · Online OpenOnline · Online · Online Open
05

Funding and support

DIFFERENT FUNDING: NOT THE STANDARD UNDERGRADUATE LOAN

CalmaLink needs to check this course’s funding before confirming it to you.

Student Finance England

Tuition fees: Different funding scheme

Maintenance: Different funding scheme

Postgraduate study has different funding, such as the Postgraduate Master’s Loan. It normally requires you to be under 60 at the start of the first academic year. An integrated master’s, PGCE or postgraduate healthcare course may follow other rules: the course needs checking.

For courses starting before 1 January 2027, the Tuition Fee Loan has no upper age limit. If you are 60 or over at the start of the first academic year, eligible full-time living-cost support is up to £4,582 in 2026/27, depending on household income.

Most courses starting on or after 1 January 2027 use the Lifelong Learning Entitlement (LLE). You must be under 60 on the first day of the course to apply for a Tuition Fee Loan. At 60 or over, an additional living-cost loan may be available: we review this with you.

Previous study does not rule you out: it depends on what you studied, whether you received UK funding and the course. We review it with you.

Student Finance England makes the decision. We help you check. Official source

Course funding does not guarantee individual approval or a particular amount.

Funding source
Attendance and English

To receive a Maintenance Loan you normally need regular in-person classes during the week. A course offering only weekend attendance does not normally meet these requirements. Before enrolling, confirm the timetable and any applicable exceptions with the provider and Student Finance England.

The provider will check that you meet the English requirements for this course, whether you are a Home or international student. Declaring your level does not replace their assessment.

Read the official attendance guidance

Academic coaching, study-skills, library and wellbeing support are available. Disability and Inclusion can discuss individual adjustments. Money and housing advice and scholarships/bursaries have separate eligibility rules. Confirm arrangements for your study mode.

Sources and review

Academic information reviewed: 2026-10-21

Catalogue availability and curriculum/salary evidence are checked on separate dates.

Official course page
Sources and review (27)

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